MINISTRY
International Baptist Church Ministries
A BRAND REFRESH FOR A GLOBAL MISSION
IBCM needed a brand and digital presence that matched what they’re actually doing: strengthening International English-language churches and reaching the ends of the Earth with the Gospel. We refreshed the identity, tightened the website, and built the connective tissue across IBCM, IBC, and global churches.
PHASE ONE:
Refreshing the brand
The IBCM brand needed a fresh start. We began with a new logo mark built around purpose, mission, and vision. A cross at the center. Outstretched arms reaching toward the ends of the globe. And a shared circular form and blue tone that nods to IBC, so the brands feel like family when shown together.
PHASE TWO:
Building the website
We enhanced the website to work harder than “word of mouth.” We improved structure, clarified navigation, and shaped the page flow to guide three key audiences—churches, grant seekers, and donors. We also wrote web copy that’s clear, warm, and mission-forward, supported by a cleaner design system and consistent visuals.
PHASE THREE:
Building a social presence
We strengthened IBCM’s social presence so people can actually discover them, understand them, and stay connected. That meant updated templates, cohesive visual assets, and a more consistent brand voice across posts. The goal: make IBCM recognizable at a glance, while reinforcing the link between IBCM, IBC, and the churches they serve.
