MINISTRY

International Baptist Church Ministries

A BRAND REFRESH FOR A GLOBAL MISSION

IBCM needed a brand and digital presence that matched what they’re actually doing: strengthening International English-language churches and reaching the ends of the Earth with the Gospel. We refreshed the identity, tightened the website, and built the connective tissue across IBCM, IBC, and global churches.

A world map showing countries color-coded by population size, with North America in dark blue, South America in green, Europe in red, Africa in yellow, Asia in orange, and Oceania in purple. Numbers indicating population rankings are over some countries.
Logo of IBCM International Baptist Church Ministries featuring a blue circle with a white cross and four stylized figures around it.
Laptop on wooden table outdoors displaying the website of International Baptist Church Ministries with a mission statement about reaching and supporting people worldwide.

PHASE ONE:
Refreshing the brand

The IBCM brand needed a fresh start. We began with a new logo mark built around purpose, mission, and vision. A cross at the center. Outstretched arms reaching toward the ends of the globe. And a shared circular form and blue tone that nods to IBC, so the brands feel like family when shown together.

PHASE TWO:
Building the website

We enhanced the website to work harder than “word of mouth.” We improved structure, clarified navigation, and shaped the page flow to guide three key audiences—churches, grant seekers, and donors. We also wrote web copy that’s clear, warm, and mission-forward, supported by a cleaner design system and consistent visuals.

Group of diverse people in a church or religious gathering, some with hands raised, others with heads bowed, showing a scene of worship and prayer.
Background of a person reading a book on the left side, and people praying or laying hands on each other in a group on the right side, overlaid with text about IBCM messages and events.
A collage of three buildings with the text "Reaching the Ends of the World for Christ" overlaid.
Hands holding open Bible with coins and a small plant growing from the coins.
An infographic with four sections showing support for churches. The sections include icons of a church, a flag, a globe, and a hand holding a dollar sign. The text mentions supporting over 50 churches, reaching 195 nationalities, supporting churches
A computer monitor displaying a Facebook page for International Baptist Church Ministries, with a background of multiple flags and the text 'Reaching the World for Christ.'

PHASE THREE:
Building a social presence

We strengthened IBCM’s social presence so people can actually discover them, understand them, and stay connected. That meant updated templates, cohesive visual assets, and a more consistent brand voice across posts. The goal: make IBCM recognizable at a glance, while reinforcing the link between IBCM, IBC, and the churches they serve.

Close-up of a person in a dark jacket signing a document with a black and blue pen, with a blurred background.
Two individuals in professional attire engaged in a discussion over a document or report, with one person pointing at the document and the other holding it, both wearing wristwatches, in a professional setting.
Close-up of a person's hands holding a small yellow flower
Person with clasped hands resting on an open book, wearing a long sleeve blue shirt, seen from above.
Hands forming a heart shape around the setting sun during sunset over mountains.
Silhouette of a cross on a hill with a sunset and clouds in the background.

Explore More Work

Baseball glove resting on grass with a baseball inside the glove, and several baseballs in the background on the field.
A scenic mountain road with yellow markings reading "Road to 2040" and an arrow pointing forward, surrounded by hills, trees, and a lake in the background.
⬅
⮕