MINISTRY
International Baptist Church Ministries
$750,000 BY 2040
IBCM came to us with a bold vision: grow their endowment to $750,000 by 2040. That’s not a casual bake sale goal. It’s legacy funding. So we helped turn a big idea into a clear plan people could actually rally around..
PHASE ONE:
Understanding the vision
We helped clarify the fundraising target and the story behind it: a self-sustaining endowment that fuels long-term global ministry impact. IBCM broke the campaign into three focused five-year giving pushes, to build momentum without burning donors out.
PHASE TWO:
Designing the webpage
Next, we shaped the campaign page experience from top to bottom. We mapped the flow, organized the message, and wrote the campaign copy to keep it simple, inspiring, and skimmable. We also sourced imagery and created a cohesive look so supporters immediately understood the “why,” the “how,” and the “next step.”
To make participation easier, we worked with IBCM to develop a multi-tier giving program and its language.
PHASE THREE:
End-of-Year Social Push
To drive year-end momentum, we created an end-of-year social post built for action. The creative carried the same campaign look and message, making it feel like part of a bigger movement, not a random donation request. Designed to stop thumbs, spark giving, and spread shareably.
