MINISTRY

International Baptist Church Ministries

$750,000 BY 2040

IBCM came to us with a bold vision: grow their endowment to $750,000 by 2040. That’s not a casual bake sale goal. It’s legacy funding. So we helped turn a big idea into a clear plan people could actually rally around..  

Person holding a smartphone displaying the IBCM (International Baptist Church Ministries) donation webpage outdoors, with a blurred background.
Screenshot of the IBCM International Baptist Church Ministries website featuring a scenic mountain road with the text 'Road to 2040' overlaid.

PHASE ONE:
Understanding the vision

We helped clarify the fundraising target and the story behind it: a self-sustaining endowment that fuels long-term global ministry impact. IBCM broke the campaign into three focused five-year giving pushes, to build momentum without burning donors out.

PHASE TWO:
Designing the webpage

Next, we shaped the campaign page experience from top to bottom. We mapped the flow, organized the message, and wrote the campaign copy to keep it simple, inspiring, and skimmable. We also sourced imagery and created a cohesive look so supporters immediately understood the “why,” the “how,” and the “next step.”

A person wearing a black jacket walking through a golden wheat field, with mountains and a cloudy sky in the background.

To make participation easier, we worked with IBCM to develop a multi-tier giving program and its language.

A website page introducing the IBCM Harvest Partnership with a picture of a person's arm reaching out to touch wheat in a field, cloudy sky in the background.
An Apple iMac computer displaying a social media post from International Baptist Church Ministries on a green background, with a matching keyboard and a mouse in front.

PHASE THREE:
End-of-Year Social Push

To drive year-end momentum, we created an end-of-year social post built for action. The creative carried the same campaign look and message, making it feel like part of a bigger movement, not a random donation request. Designed to stop thumbs, spark giving, and spread shareably.

A church service with a band, a preacher, and an audience. The band includes musicians playing guitars, a flute, and a keyboard, with a cross visible on the wall behind them. The preacher is speaking with arms outstretched. The message overlay reads:
A congregation seated in a modern church auditorium, facing a stage with a pianist and musical instruments, with a large white wall and stairs on the right. Overlaid text reads 'Across Oceans. Across Cultures.'
Group of musicians and singers performing on stage in a church or auditorium with audience in front. Two large screens display an inspiring message, and decorative lights are hanging from the ceiling.
A church congregation attending a service with a speaker at the pulpit, cross, and banners on the walls, with the overlay text 'What you give today lives on tomorrow'.
A globe focusing on the Middle East and Asia with overlaid text that says, "Your gift can help reach the ends of the earth," and a small logo in the bottom right corner.

Explore More Work

A close-up view of a worn baseball inside a brown leather glove on green grass, with additional baseballs blurred in the background.
A laptop sitting on a wooden outdoor table displaying the website of the International Baptist Church Ministries (IBCM). The screen shows the IBCM logo, navigation menu, and a mission statement about reaching, equipping, sending, and supporting.
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